Clinic Turns Lice Nightmares into Dreams Come True

Some people find a new business through personal experience while others have a “eureka” moment. For Matt Riley of Encino, California, it was an indirect combination of the two. “We had so many neighbors and friends tell us horror stories about head lice,” he said. “When I heard there was a real cure, I knew I had to be involved.”

That “cure” is the AirAllé medical device, an FDA-cleared Class I machine that has been clinically proven to kill lice and more than 99 percent of eggs in a single one-hour treatment. The treatment is available through Lice Clinics of America urgent care centers, and Matt opened a clinic serving Encino and the greater San Fernando Valley.

“Our first treatment was a 12-year-old girl who had been dealing with lice for months,” Matt said. “Her pediatrician thought she was itching from an allergy, so they kept giving her allergy medication. When we checked her scalp and discovered lice were the root of her itching, we knocked out the lice in an hour.”

This is the kind of experience that turns lice nightmares into dreams come true.

The nightmare of head lice arises from the social stigma of head lice—no one wants bugs in their hair—and the difficulty of getting rid of the bugs. Over-the-counter treatments are largely ineffective because lice have developed resistance to their active ingredients. That leaves nitpicking as the most effective alternative—a painstaking manual process that may require weeks of effort and is prone to human error. Miss a nit (egg) or two and you’ll have another case of head lice to deal with.

Head Lice Treatment Center in Encino, CA
The AirAllé device was developed by researchers at the University of Utah and represents a sea change in the battle against head lice. The device uses carefully controlled warm air to dehydrate the lice and eggs, killing them in a matter of minutes. It’s the result of some 10 years of research and development, and has now been proven to be effective in more than 250,000 treatments.

The fact that traditional home lice treatment products are ineffective is bad news for families, but good news for Lice Clinics of America clinic owners like Matt. “Schools send kids home when they find lice, but parents don’t know what to do,” he said. “They find us after trying the products that don’t work. The treatment works so well that results are guaranteed.”

More and more are finding Lice Clinics of America. The company has more than 150 clinics in the United States, and a hundred more in 20 countries around the world, making it the largest and fastest-growing network of professional lice treatment centers on the planet.

Learning that dealing with head lice doesn’t have to be a nightmare has its benefits. “People are thrilled to find that there is a ‘one and done’ option for the treatment of head lice,” Matt said. “They are so happy to find that they can be lice-free in an hour. It’s a great service and a great business.”

To learn more about Lice Clinics of America as a business opportunity, visit

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