Beauty Pro Finds New Career in Lice Biz

Dayna Willbanks had reached a turning point in her career in the beauty industry. “I had been doing the same thing for 12 years and while I enjoyed it, I started to feel like there was something else out there for me to take on,” she said.

What was missing was a more direct way to help people. She discovered the next chapter of her career in an unlikely place: A Lice Clinics of America treatment center.

“Over the course of two years, we dealt with lice twice with our daughters, so we know first-hand how disruptive they can be,” Dayna said. Things clicked when she finally found a Lice Clinics of America clinic. “We got treatment at Lice Clinics of America and I wanted to learn more,” she said. “The fact that they were using an FDA-cleared device and zero pesticides intrigued me.”

Offering a lice removal service was the next step for Dayna Willbanks.Lice Clinics of America is the exclusive provider of lice treatment using the revolutionary AirAllé device, a first-of-its-kind medical device cleared by the FDA and clinically proven to kill live lice and 99 percent of eggs in a single hour-long treatment.

This is a far cry from traditional over-the-counter lice medications that require weeks of treatment and nitpicking—and contain pesticides as active ingredients that are becoming less effective as most lice in the United States have developed resistance to the pesticides they use.

“I was fascinated by the whole process and thought it would be a great way to help people as well as be something fun and interesting to do.”

Dayna opened a Lice Clinics of America treatment center in Houston.

“Head lice are always affecting families somewhere in our area, and people continue to use over-the-counter treatments with pesticides that don’t work,” Dayna said. “My hope is that people find out we are here before they go through that grueling process and waste time, energy, and money because our process here at Lice Clinics of America is all natural and guaranteed to work.”

The AirAllé medical device uses carefully controlled warm air to dehydrate lice and eggs (nits), killing them in a matter of minutes. All clinics are staffed by certified technicians that have been trained to use the device, and results are guaranteed. There are no harsh chemicals involved, and no nitpicking is required.

“Business is great,” Dayna said. “We had our grand opening and haven’t looked back. People are so glad when they find us. They just wish they had found us earlier before the heartache and stress of trying to treat lice themselves.”

“I’m so excited to bring something like this to our community because we don’t have anything like it,” Dayna said. “We want to lessen the burden lice brings to families, while helping break the stigma of it. Everyone at some point in their life deals with lice. Whether it was you as a child or you as an adult and your child comes home with it.”

To learn more about Lice Clinics of America clinic locations or business opportunities, visit

Copyright ©2022 Lice Clinics of America. All rights reserved.